The Secrets of Successful Selling Even during Hard Times

I lived in the banking world for 13 years and loved every minute of it. When I foundmy self-growth at a plateau I knew it was a sign to leave the industry. Transitioning through headhunting and IT consulting recruitment I started my own business in Neuro-Linguistic Programming (NLP), focusing on corporate applications.

From leadership to coaching, communication to sales, I worked in different organisations in the Asia Pacific Region helping companies align their teams for high performance. With that great bandwidth of knowledge and experience 18 years later, I knew that selling in pandemic times, required me to change how I sell and communicate with my clients.

The VUCA world we live in today assumes volatility, uncertainty, complexity and ambiguity in our environment. Hence the
first call was to operate with resilience, sell with flexibility and prepare for a challenge anytime. These are some thoughts I had about the mindset required to produce sales results with NLP today;

The adventurer salesman who creates an infrastructure for selling from home in person and online will be the winner. The technologically-savvy salesman who knows where to find leads online and how to access them. A salesperson who has invested in “selling online” courses so they know how to engage their audience and create a win-win. The psychologically-savvy salesman who knows working with the unconscious mind gives them the edge that high performers have.

​Having trained and consulted 100% face-to-face since starting my business, I was one of many who had to make a right turn, to still be in the game. To start selling online required a totally new approach. I used the Covid lockdown time as reprieve to create and develop, to get back in the game. Assessing my products and services I asked myself “How could I start selling from home and selling online?” I needed new products. So I set out to re-invent my face-to-face courses as well as create new courses into the online space.

To differentiate myself I showcased sales results with NLP that a client would derive. Selling in pandemic times required deep work through the unconscious mind to get rid of fears and anxiety the general population were feeling. Many salespeople carry the fear of speaking to senior people, cold calling, etc. It was about changing the way a sales person operates. I had to be cognizant of the fact that I would be working through a computer screen to achieve sales results with NLP processes.

I started with all the things that applied to both worlds of selling online and face-to-face; Rapport will always be fundamental to success. If you are a master of rapport you will sell regardless of business landscape. Eradicating negative emotions for example fear, are of utmost importance. Having a fearless attitude rather than one of fear will augur well when approaching a senior decision maker.

Learning structure to negotiate and close deals. These are important tools to have when the time comes to swoop the contract. Understanding the buying strategy of a potential client. This can be elicited on the phone or in person. Creating states of mind like resilience, flexibility and confidence to capture the entire sales life cycle effectively.

The points I raised above are but some models that create outstanding sales results with NLP. Simple to learn, fast and profound in impact. It is the difference that makes the difference! Moving on to selling from home I created a workspace where I would be relaxed and comfortable to be selling online.

​The next and biggest hurdle was to embrace the technology to conduct my courses. I started with small groups then progressed to larger sessions. Working through my business model I also realised that seeking approval for Skills Future Government funding would help citizens access my courses with the balance available to them.

A fundamental aspect of this entire process was about stepping into my clients’ shoes to understand what they would be seeking. This entire process that I went through in my business augured well for selling in pandemic times. It has only been a year plus since the pandemic struck yet my entire business has been turned on its head and I am operating with ease, in fact totally loving it. I asked myself “what did it take?”

A bit of resilience, flexibility and confidence to move forward into the unknown and make it happen!