The concept of purpose plagued Petra’s life in a big way. She had heard people talk about this even though she never really understood what it truly meant and why it was so important.

​The phone rang. It was her friend Gerry inviting her to a hike through the national park. It was going to take all day so bring a packed lunch and wear good hiking shoes, she said. Petra loved Sundays like that. Her spirit could roam. She felt free to dream and smell the roses as she walked.

Men are from Mars and women are from Venus. The old landmark book that caused waves through society many decades ago, rang through Petra’s mind. She had done the NLP Practitioner course and found her purpose, a calling she knew was there for many years but she did not have a clue as to how she would find it.

​“Clicking in” to her unique selling proposition (USP), she was not just relieved at having found it but also excited at what lay ahead. What surfaced during the course was her special talent with women. This was not new information. It resonated with her

Richard’s spousal relationship made a significant turnaround fast. He was shocked at the rapid changes both he and his wife experienced. Overnight they were both on a different level. It was a miracle!

But then again was it? In the back of his mind his NLP coach Sandy’s voice rang loud and clear. She had said that as he hit session 3 or so, he would begin to see phenomenal changes. His internal radar was re-orientating. He didn’t quite understand what that meant specifically as he had never experienced immediate change before.

As Sandy moved along with her coaching business she realised the importance of collating data. From age, gender, marital status to career and many other dimensions that she felt would give her deeper insights into trends.

Specialising in helping people in relationships break through mental blocks, she began to notice valuable gender-related data that was beginning to show trends. She felt these patterns of behaviour would help her accelerate coaching results.