NLP for Business

The Importance of NLP for Business and Organizations

​NLP is no longer a buzzword or trend in the business world. It has evolved and proven itself as an effective business tool. NLP for business must be a strategy for any organisation wanting to get ahead of the competition.

​NLP training helps change employee thought patterns and behaviours, generating more consistent and predictable outcomes. NLP for business too, provides a significant impact on company plans, performance and operations.

A company that invests in NLP for work training and coaching will most definitely see major shifts in function and performance. Organisations that really want to gain an edge, would do well to hire an NLP business coach with vast industry experience. This coupled with an NLP certification is a powerful combination that is surely the way to phenomenal success.

These are some benefits NLP for business produces for organisations:

• Motivate and boost morale
• Improve communication
• Improve negotiation skills
• Enhance sales performance
• Effective goal-setting
• Improve relationship-building
• Enhance creativity
• Install coaching infrastructure

Let’s take a look at five of these NLP for business benefits more closely :

1. Motivate and Boost Morale
The NLP technique called Logical Levels of Change helps align employee and organisational values which propels employees to heightened levels of morale. These are the types of profound changes that occur at an NLP training.

In terms of bang for your buck, an organisation stands to gain tremendous dollars from a simple exercise like this. Employees feel more valued and senior leadership understands their role in retaining their people.

Statistics reveal that most people leave organisations because they don’t feel valued or because their values are not aligned with the company. It’s hard to stay motivated at work when morale is low and an employee is demotivated.

​In terms of cost-benefit, it is more worthwhile to make every effort to retain employees than pay the high cost of re-training new ones.

​2. Improve Communication
Communication is made up of 7% words, 38% tone of voice and 55% body language. What this means is that the listener is more likely to be influenced by tone of voice and physiology rather than words.

NLP training teaches the process of how to read non-verbal communication cues, eye movement patterns and other unconscious actions. Possessing the skill of recognising the mindset of employees, business associates and customers is second to none.

This reading of non-verbal language is part of empowering sales personnel with tips so they can improve understanding of customer needs and motivation. An NLP for selling course typically consists of this segment which has a tremendous impact on sales and client communication.

An NLP for work training for all employees in the organisation cascaded down the line with a top down approach, installs a healthy culture of openness and transparency. It’s a definite boost to efficiency and productivity.

3. Improve Negotiation Skills
Negotiation sits at the heart of the business world. Achieving the best possible outcome in every situation armed with a powerful understanding of how to negotiate is another example of how organisations save money in the long run. From employees, vendors, competitors, shareholders to authorities, who all want the best for themselves. NLP for business equips employees with a deeper understanding of such interactions and helps upgrade negotiation and persuasive skills.

​Especially at a leadership level where possession of these traits is fundamental, an NLP business coach is able to customise one-on-one sessions for senior management.

​4. Enhance Sales Performance
Often, people do not see the natural link of an individual’s success and NLP. How this improves the performance of a business as a whole and how a simple NLP for business course is able to solve problems at the individual level, which translates to a stronger business as a whole.

For example, there is no doubt that training a sales department on NLP for selling boosts overall sales. Enrolling sales people into eliciting their strategies for closing sales will identify gaps in their current behaviour.

These may include, not asking for the sale, unable to handle objections or lack of product knowledge. On the other hand an NLP for business training could identify the closing strategies of high performers.

This could be replicated across the entire sales team, strengthening sales strategies that increase revenue for the company. Another bang for your buck!

 5. Effective Goal Setting 
NLP for business can help you achieve predictable, successful business goals that are measurable. Business success boils down to how people in an organisation plan, operate and perform.

It depends on how people who work there think and behave. When each individual’s outcome is aligned with the organisation’s goals, results become more consistent.

NLP training boosts employee confidence, morale and motivation that translates into higher bottom line results. This is achieved through NLP tools that help individuals evaluate their thought and behaviour patterns to eventually self-manage.

​This heightened awareness helps eliminate unhelpful patterns and installs healthier ones, to achieve individual and organisational goals.

​Summing up, there are many benefits in doing an NLP for business course. These make money for organisations in the short to medium term. Rate of revenue increase is correlated to the rate that employees begin to make change.

In some organisations I have worked with, heightened performance reveals itself in a matter of a few months. We are stronger together than alone. The power of team takes over and the exponential curve achieved is not only exciting but rewarding.

Taking business to the next level – this is how it is done. Mobilising employees especially at the mid-level, which is the waist of the organisation. To test for effectiveness, organisations usually tend to start an NLP training with the sales force.

Customising an NLP for selling course specifically for the sales department allows for an obvious impact first hand. Higher level changes can be achieved with an NLP business coach who can identify problems within the company and work to resolve them.

​Sylvia Fernandes is the Founder & CEO of VIA Frontiers. She is a Master Trainer of NLP who is specialised in corporate applications. She started her business in Sydney in 2002 and has been operating in the Asia Pacific Region ever since. She is currently based in Singapore. She is also the author of Bye Bye Black Cat -- Turn Your Luck Around and Realise Opportunities. Visit VIA Frontiers for more information.